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Making Better Decisions with Data
Professor: Ronald L. Tatham Ph.D.
Objective: Prepare participants to formulate and make decisions more efficiently, less expensively and with reduced risk.
Group target: Business students desiring advanced education in the skills of decision making.
Requisites to enroll in this course: previous classes in basic marketing and basic statistics.
General Information:
The program will start on June 20, 21, 27 and 28, 2012.
Wednesday and Thursday from 18:00 to 22:00 hrs
Lic. Renata Landa renatalanda@iteso.mx
Lic. Ivett Márquez Ivett@iteso.mx
- Syllabus:
1. A brief view of the overall process: from Define to Decide.
2. How to Frame a decision: How this critical step saves you money, time and anxiety in decision making.
3. Defining the Information needed for the decision.
4. Using Qualitative Research to Support Decisions.
5. Using Quantitative Research to Support Decisions.
6. The Art of Asking questions the right way.
7. Making your analysis plan work: A simple guide to what statistics can do to help you make decisions.
8. Tying it all together in an Executive summary.
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